Last updated: 9 November 2026

1. Introduction

Bayley Homes ("we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website at www.bayley-homes.co.uk, contact us or use our services.

We handle your personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who we are

The website is operated by Bayley Homes.

Business name: Bayley Homes ltd
Registered office: 1 The Courtyard Old Chester Road, Higher Walton, Warrington, Cheshire,
United Kingdom, WA4 6TG
Website: https://bayley-homes.co.uk
Email: info@bayley-homes.co.uk

For any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

3. Information we collect

We may collect and process the following types of personal information:

• Contact information: Your name, email address, telephone number and postal address.
• Enquiry information: Details you provide when contacting us about our properties, developments, services or projects.
• Property information: Information relating to a property, land or development that you enquire about.
• Website usage information: Information about how you use our website, including pages visited, time spent on pages, browser type and device information.
• Technical information: Your IP address, browser settings and other information collected through cookies and similar technologies.

We only collect personal information that is relevant and necessary for the purposes outlined in this policy.

4. How we use your information

We may use your personal information to:

• Respond to enquiries and requests for information.
• Provide information about our properties, developments and services.
• Communicate with prospective and existing customers.
• Arrange meetings, viewings or consultations.
• Manage our business relationships and customer enquiries.
• Improve our website, services and user experience.
• Understand how visitors interact with our website.
• Send relevant marketing communications where we have a lawful basis to do so.
• Meet our legal and regulatory obligations.

5. Our lawful basis for processing

Under UK GDPR, we must have a lawful reason for collecting and using your personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Legitimate interests: Where processing is necessary for our legitimate business interests, such as responding to general enquiries, improving our website and managing our business, provided these interests do not override your rights.

Consent: Where you have given us permission to use your information for a specific purpose, such as certain marketing communications or non-essential cookies.

Contract: Where processing is necessary to take steps at your request before entering into a contract or to fulfil an existing contractual agreement.

Legal obligation: Where we need to process your information to comply with applicable laws and regulations.

6. Marketing communications

We may occasionally contact you with information about our properties, developments, services or other relevant updates.

We will only send marketing communications where we have an appropriate lawful basis and, where required, your consent.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe link included in our emails.

Opting out of marketing will not affect communications relating to an existing enquiry, contract or service.

7. Cookies and website tracking

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

Cookies are small text files stored on your device when you visit a website.

We may use cookies for the following purposes:

• Essential cookies: Required for the website to function correctly.
• Analytics cookies: Help us understand how visitors interact with our website.
• Functional cookies: Remember preferences and improve website functionality.
• Marketing cookies: May be used to measure advertising performance or deliver relevant marketing.

Non-essential cookies will only be used where you have provided the necessary consent.

You can manage your cookie preferences through the cookie settings on our website.

For further information, please see our separate Cookie Policy.

8. Sharing your information

We do not sell your personal information to third parties.

However, we may share your information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Website hosting and maintenance providers.
• IT and technical support providers.
• Customer relationship management (CRM) and communication platforms.
• Website analytics providers.
• Marketing and advertising service providers.
• Professional advisers, including legal and financial advisers.
• Regulatory authorities or other organisations where required by law.

Any third parties processing personal information on our behalf are expected to handle it securely and in accordance with applicable data protection legislation.

9. How long we keep your information

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes for which it was collected.

The length of time we keep information will depend on its nature, why it was collected and whether we have any legal or regulatory obligations to retain it.

When information is no longer required, it will be securely deleted or anonymised.

10. How we protect your information

We take appropriate technical and organisational measures to protect your personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is restricted to individuals and service providers who need it for legitimate business purposes.

Although we take reasonable steps to protect your information, no method of transmitting or storing data online can be guaranteed to be completely secure.

11. Your data protection rights

Under UK data protection legislation, you have several rights regarding your personal information.

These may include:

• Right of access: Request a copy of the personal information we hold about you.
• Right to rectification: Ask us to correct inaccurate or incomplete information.
• Right to erasure: Request that we delete your personal information in certain circumstances.
• Right to restrict processing: Ask us to limit how we use your information in certain circumstances.
• Right to data portability: Request your information in a commonly used electronic format where applicable.
• Right to object: Object to certain types of processing, including direct marketing.
• Right to withdraw consent: Withdraw consent where we rely on it to process your information.

If you wish to exercise any of these rights, please contact us using the details provided in this policy.

We may need to verify your identity before responding to your request.

12. Third-party websites

Our website may contain links to external websites operated by third parties.

We are not responsible for the privacy practices, content or security of these websites.

We recommend reviewing the privacy policies of any external websites you visit.

13. International data transfers

Some of the third-party services we use may process or store personal information outside the United Kingdom.

Where this happens, we will take appropriate steps to ensure that your information is protected in accordance with applicable data protection legislation and that suitable safeguards are in place.

14. Children's privacy

Our website and services are not specifically directed at children, and we do not knowingly collect personal information from children through our website.

If we become aware that we have collected personal information from a child without an appropriate lawful basis, we will take reasonable steps to delete it.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.

Any updates will be published on this page, with the revised date shown at the top of the policy.

We recommend checking this page periodically to stay informed about how we protect your personal information.

16. Contact us

If you have any questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact:

Bayley Homes ltd
Email: info@bayley-homes.co.uk
Website: https://bayley-homes.co.uk

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.